In support of INitiative ‑ AIGA's partnership with The Creative Group to bring quality in‑house content and programming to the forefront ‑ INSIDE JOB 2013 brings in speakers from some of the biggest and best in‑house design departments to help you successfully meet the demands of the corporate design world without losing your creative edge. With insight into the inherent challenges and rewards of in‑house design, INSIDE JOB 2013 will push you to bring out the best in you and your team, whether you’re a seasoned in‑house art director, a jack‑of‑all‑trades project manager or a newly‑minted design professional.
Allan Peters is a Senior Art Director from Minneapolis, Minnesota. After graduating from The College of Visual Arts with a degree in Communication Design, he worked for three small graphic design shops where he honed his design style and sensiblity. Next he shifted his career and took a job as an Art Director at BBDO the most awarded ad agency in the world. At BBDO he learned the art advertising. He currently holds a position as Senior Art Director at Target's in house studio. At Target he designed the iconic Threshold Logo which was the cornerstone of the largest rebrand in Target's 50 year history as well as a rebrand of Target's core brand imagery all within his first year with the company.
Claudia de Almeida is an award‑winning editorial designer and art director. Since graduating from the School of Visual Arts in 2005, she has worked for some of the biggest names in publishing, including Men's Health, Blender Magazine, New York Magazine, and Martha Stewart Omnimedia. She is currently the Deputy Design Director for Wired Magazine.
Jackie Schaffer, vice president and general manager of Cella Consulting, is a former in‑house creative leader who has consulted for teams of all sizes, including Fortune 500 clients, government entities, and educational institutions. She has a deep passion for balancing the creative and business needs of in‑house shops while providing fulfilling opportunities for the team. Cella helps creative leaders and their teams identify and execute strategic priorities, so they can increase their effectiveness and focus on creating high‑quality creative. Cella is a co‑author of the In‑House Creative Services Industry Report and authors weekly blogs on business operations topics pertinent to the role of creative leaders.
Each attendee may choose two of the three available sessions listed below to attend. It is recommended that each attendee register for their chosen two sections in advance by registering here. Each session has forty seats available.
"2 IN 1"
The beauty of a relationship is what happens when you combine two expected things to create something new and surprising. Over the 45 minute session, I'll explain how to do this 2 in 1 technique, I'll show examples of it in context and then I'll walk you through the process to show you how to do it yourself. Afterwords, we'll break into groups and then you'll create some sketches using what you learned. It'll be fun and you'll learn a new process that you can use when creating logos, illustrations, print, posters and social media posts.
"Trust Falls, Bird Calls, & Breaking Down Walls: How to Keep the Big Projects In-House"
As in-house designers, how many times have we looked longingly after key projects that are jobbed out to an agency or design firm? Everything within us cries out, “WAIT—I CAN DO THAT!—AND PROBABLY BETTER!” So how do we gain the trust of those in our working environment and prove that we are capable of handling those coveted jobs, rather than sending them out of house? The Houston Zoo design team will share their success at keeping key jobs in-house and discuss ways in which you could do the same within your working environment.
"Change Your POV: Inside Tips from an Outsider"
Inside vs. Outside. In-house vs. Agency. Who says that these two sides have to be at odds? What about two teams working together for common goals; each bringing their own strengths to the table? Once you know how to watch for the pitfalls and leverage the benefits, you'll be able to focus on the bigger prize – showing how your team can be more integral to the business and provide value beyond aesthetics. Robin Tooms, VP Strategy at Savage Brands, will lead this interactive session where you'll learn to make the change from being perceived as a person (or team) that takes orders to one that has influence within your organization.
REGISTRATION POLICIES Your registration constitutes permission to use photos, audio and video recording taken of you at the event for promotional and educational purposes in connection with AIGA conferences and activities, in corresponding publications, in AIGA's archives and on AIGA's website. You may not record the sessions themselves.
CANCELLATION POLICY AIGA Houston will refund 50 percent of conference fees paid for cancellations made between May 1 and October 15, 2013. No refunds will be issued after October 15, 2013.
Conference is subject to cancellation or change. Liability is limited to funds remitted for conference registration and sponsorship fees. Speakers are subject to change without prior notice.