Design at Scale: An Ideation Workshop with Seth Johnson of IBM

At IBM, one of the world’s largest and most successful companies, we’re on a mission to bring human-centered design to our thousands of product and service experiences. To accomplish this goal, we’ve opened 30 design studios worldwide where designers, engineers, consultants, product managers, clients, and users collaborate to change IBM’s approach to design and to impact humanity in ways that matter and endure.

Most creative professionals are familiar with commonly-practiced design thinking frameworks—but how does design thinking succeed at scale? Our products and services have hundreds of millions of users and affect billions of lives, so we’ve developed our own unique approach. We’re practicing design with a global scope and a level of complexity that has never been attempted before.

In this workshop, IBMer Seth Johnson will introduce you to IBM Design’s approach to design thinking. You’ll engage in an series of activities and learn methodologies that you can immediately implement to improve your own practice. Whether you’re a solo practitioner, an in-house creative, or a studio designer, you will take something away from this deep dive into IBM Design Thinking.

Member: $50

Non-member: $65

Student Member: $45


Seth Johnson leads IBM Design’s efforts to integrate design thinking into dozens of IBM sales organizations in more than 170 counties. He works closely with IBM sales executives, teams, and clients to demonstrate the business value of applying design thinking across the enterprise. 

Before joining IBM, he founded a Minneapolis-based consultancy focused on improving the patient product experience for pharmaceutical companies. A former president of AIGA Minnesota and a long-time educator, he currently serves as an advisor and visiting faculty member of the Graphic Design Graduate Program at ArtCenter College of Design in Pasadena, California.

Sponsored by:

Judson Design

Venue generously donated by: 

The Iron Yard

Workshop Supplies provided by:

IBM Design

When & Where
Sat, Aug 6, 2016 10:00 AM - 3:00 PM CDT
The Iron Yard - Houston, TX
4203 Montrose Boulevard
Houston, TX 77006