J.B. Chaykowsky started as a wayfinding and environmental designer before taking hold of his professional fate and switching to digital wayfinding—a.k.a. user experience and software design. J.B. has designed large-scale software and mobile apps for entities such as Coca-Cola, Showtime, Chick-fil-A, and even the Department of Defense. As a professional problem-solver and way-finder, J.B. made the transition between the physical and digital quickly, and he believes others can, too. Follow him on twitter @jbchaykowsky and view the work on his website. [http://www.uexui.com/]

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