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Thu, Feb 1, 2018 6:30 PM - 9:30 PM
MATCH - Midtown Arts and Theater Center Houston
3400 Main Street
Houston, TX 77002

AIGA Houston + Principle Present Paula Scher

AIGA Houston and Principle are thrilled to present an evening with Paula Scher, trailblazing Pentagram partner and AIGA medalist. Join us the evening of February 1, 2018 at MATCH Houston as Scher discusses her work and what keeps her one step ahead in design. With an introduction by Principle’s own Allyson Lack, we are excited to present an evening with leaders and luminaries of the design community. 



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About Paula Scher

For four decades Paula Scher has been at the forefront of graphic design. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. A a partner in the New York office of Pentagram since 1991, Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a broad range of clients that includes Bloomberg, Microsoft, Bausch + Lomb, Coca-Cola, Shake Shack, among many others. During the course of her career, Scher has been the recipient of hundreds of industry honors and awards, including the Art Directors Club Hall of Fame and medals from AIGA and the Type Directors Club. In 2012 she was honored with the Philadelphia Museum of Art’s Design Collab Award, and in 2013 she received the National Design Award for Communication Design, presented by the Cooper-Hewitt, Smithsonian Design Museum. Her work has been exhibited all over the world and is represented in the permanent collections of the Museum of Modern Art and the Cooper-Hewitt National Design Museum in New York, the Library of Congress in Washington, D.C., the Philadelphia Museum of Art, amongst other luminous institutions.

Scher holds a BFA from the Tyler School of Art and honorary doctorates from the Corcoran College of Art and Design, the Maryland Institute College of Art, and Moore College of Art and Design. Her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art. She is the author of Make It Bigger (2002) and MAPS (2011), both published by Princeton Architectural Press, and the subject of Paula Scher: Works (2017), edited by Tony Brook and Adrian Shaughnessy and published by Unit Editions. Scher is featured in “Abstract: The Art of Design,” the Netflix documentary series about leading figures in design and architecture.

About Principle and Allyson Lack

Principle is a design and branding firm based in Houston, Texas. With roots in high-end, exquisitely produced packaging and printed matter, Principle has expanded its capabilities over the years to include brand systems, strategy, naming, writing and web design, building longstanding relationships with clients who share a passion for work that is both beautiful to experience and delivers a resonant message.

Allyson Lack is a partner and co-founder of Principle. She graduated with a business degree in Marketing from the University of Maryland but soon thereafter, with design as her true calling, headed to Atlanta to attend graduate school at Portfolio Center. With meaningful stints at Houston’s Rigsby Design and later as Senior Designer for Rutka Weadock in Baltimore, Ally honed her talents for rich typography and masterful production. Before forming Principle, Ally ran her own one-woman studio where she made a name for herself with exceptional work for museums, art schools and cultural institutions. Her work has been featured in Print, Communications Arts, BRAND NEW, HOW Magazine, AIGA 365, and the New York Type Directors Club.




Parking garage located across from MATCH.