The Secret Language of Movie Posters by Yves Peters

For the past decade, Yves Peters has examined and reviewed film posters for his ScreenFonts series. By studying their design and typeface use and mapping signature styles to film genres, he discovered that those posters use a codified language to communicate more efficiently with their intended audience. The entertaining discovery trip full of fun and surprising tidbits will help you understand and master this visual language. And you will finally learn why Trajan is the most-used font in films.

Yves Peters is a graphic designer/rock drummer/father of three tries to be critical about typography without coming across as a snob. Edited The FontFeed, now FontShop News. Talks at conferences, and identifies typefaces.

This event is sold out, we are sorry to miss you.
We hope you can make it to our monthly Cocktails with Creatives event this Thursday. 

AIGA Student-Member: Free
AIGA/The Printing Museum Member: $5
Non-Member: $15

Refreshments will be available.

For any questions about the event, if you require assistance, or are in need of wheelchair seating, please email

AIGA, the professional association for design, is committed to creating an inclusive environment where diverse voices are active in all aspects of our organization. This requires a culture of inclusion in which all individuals feel respected and are treated fairly, and different viewpoints, opinions, thoughts, and ideas are encouraged and embraced. We consider diversity comprehensively, including race, ethnicity, gender, sexual orientation, ability and disability, age, and other factors that shape a creative perspective and professional experience. If you require disability assistance to participate in this event please reach out to us at and let us know how we can support you.

When & Where
Wed, Mar 13, 2019 6:30 PM - 8:30 PM CDT
The Printing Museum
1324 West Clay Street
Houston, TX 77019