AIGA Houston Presents: Jack Gernsheimer, September 24th

AIGA Houston presents

Jack Gernsheimer

and his new book Designing Logos:
The Process of Creating Symbols That Endure

Jack Gernsheimer spoke in Austin last night and this is what AIGA Austin President Jennifer Idol had to say…

“We held Logo Lounge in Austin last year and had the honor to host Jack Gernsheimer this year. His lecture echoed some of Bill Gardner’s sentiments, reaffirming the validity in his experiences. Jack dispels the myths surrounding successful logo design with 10 simple steps and articulates the process and reasoning behind his logos. He is an unassuming champion of design.”

—Jennifer Idol, AIGA Austin

This essential book for all graphic designers looks at the process of logo design and the criteria used to determine whether or not a logo stands a good chance of being here down the road. Whether you’re an educator, a student of design, a CEO recognizing the need for a corporate identity change, or just a fan of strong design, this book will help you make a more well-informed decision about the quality of logos.

Designers, educators, students, marketing specialists, and fans of design need look no further than this invaluable sourcebook for answers to these questions and many more. Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo — from the initial creative thought process, through the presentation of logo alternatives to a client, to final implementation, with valuable, practical information.

About Jack

Jack received a BFA in Advertising Design from Syracuse University in 1968 and began his career at J. Walter Thompson in New York. He founded Partners Design with his twin brother Jeff in 1971 and continues to be actively involved in design and creative direction. In 1978, Jack worked in Oslo with internationally acclaimed designer Bruno Oldani. He has designed nearly 500 logos for businesses ranging from Fortune 500 companies to one-person startups. His work has appeared in Communication Arts, Graphis, Print, Novum, and other prestigious international publications. He has lectured, written about, and taught graphic design at Pennsylvania School of Art and Design, and Kutztown University of Pennsylvania.

closes at 5pm, September 23

Door prize for AIGA members!

Date & Time:

Thursday September 24, 2009
6:00pm – social & book signing,
7:00pm – presentation


River Oaks Theater
2009 West Gray
Houston, Tx 77019
view map

Pre-Registration Pricing:

$10 AIGA Members
$20 Non-Members
$5 AIGA Student Members
$10 Student Non-Members

Pricing at the door:

$15 AIGA Members
$30 Non-Members
$10 AIGA Student Members
$20 Student Non-Members

For more information or questions, email:
Robin Parrish
Programming Director

By John Luu
Published September 16, 2009
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