Tin Packaging designed by John Mata, image courtesy of John Mata’s flickr.
As the first full-time designer Fossil ever hired, Tim Hale has worked relentlessly over the last 25 years on not only building the Fossil brand, but also the in-house team. The Studio at Fossil is now home to over 90 creatives with expertise in a multitude of fields, from design to photography to print production.
Tin Packaging designed by Dustin Wallace, images courtesy of Wallace Design House
Now as the Senior Vice President of Design Management, Hale overseas a dynamic and innovative in-house department that allows its creatives the freedom and drive to retool, expand, and ultimately foster a brand through design, instead of being defined by business models. This is evident in Fossil’s tin packaging, a staple of the brand’s personality and success. The ever-changing designs helped define Fossil’s vintage aesthetic through creative marketing and collectable releases. Hale posits the tins as being one of his most notable accomplishments at Fossil.
Tin Packaging design by Ben Noe, image courtesy of Ben Noe
To see Tim Hale discuss his success at Fossil and hear his insights on growing and uplifting an in-house team, register today for Inside Job. Hosted by AIGA Houston, the one-day conference and workshop focuses specifically on in-house creative teams. For more information, visit houston.aiga.org/insidejob.