![Tin Packaging designed by John Mata](http://houston.aiga.org/wp-content/uploads/2012/10/5331589117_ab8b25beed1.jpg)
Tin Packaging designed by John Mata, image courtesy of John Mata’s flickr.
As the first full-time designer Fossil ever hired, Tim Hale has worked relentlessly over the last 25 years on not only building the Fossil brand, but also the in-house team. The Studio at Fossil is now home to over 90 creatives with expertise in a multitude of fields, from design to photography to print production.
![Tins designed by Dustin Wallace](http://houston.aiga.org/wp-content/uploads/2012/10/Screen-shot-2012-10-19-at-2.08.41-PM.png)
Tin Packaging designed by Dustin Wallace, images courtesy of Wallace Design House
Now as the Senior Vice President of Design Management, Hale overseas a dynamic and innovative in-house department that allows its creatives the freedom and drive to retool, expand, and ultimately foster a brand through design, instead of being defined by business models. This is evident in Fossil’s tin packaging, a staple of the brand’s personality and success. The ever-changing designs helped define Fossil’s vintage aesthetic through creative marketing and collectable releases. Hale posits the tins as being one of his most notable accomplishments at Fossil.
![Tin designed by Ben Noe](http://houston.aiga.org/wp-content/uploads/2012/10/fossil_tin-e1350673924574.jpeg)
Tin Packaging design by Ben Noe, image courtesy of Ben Noe
To see Tim Hale discuss his success at Fossil and hear his insights on growing and uplifting an in-house team, register today for Inside Job. Hosted by AIGA Houston, the one-day conference and workshop focuses specifically on in-house creative teams. For more information, visit houston.aiga.org/insidejob.