AIGA asks that local chapters hold annual roundtable discussions to collect valuable feedback from its members and local communities. This year AIGA enlisted Medusa Corp. to better understand the essence of AIGA and the core needs of its audience.
AIGA Houston grabbed a few local creative professionals and students for the workshop at Grand Prize Bar on April 30th to tackle a few fun challenges, which included creating comic-book style industry superheroes (Brandscaper, Negative Space Invader and CMYKid) and drawing out a few frames of a storyline. The interactive event included photos, a question and answer session, and a ballot.
All of the input from this event will be sent back to AIGA for review. The purpose of Project Medusa is to determine the future of AIGA as it nears 100 years of existence.