The Intention of Profit: Workshop

Do you know your value? Define it. Sell it.

Whether running a small studio or searching for a new job, selling your value is one of the biggest challenges most designers face. Talent alone doesn’t pay bills or create a sustainable future, so even the most talented among us are often struggling to make ends meet. Worse, every designer who compromises his/her/their value just to get work contributes to the undermining of the entire industry while cheating clients of higher returns. 

Despite training their employees to negotiate your value away to improve their bottom line, your customers/employers need you to sell and negotiate better. More than under-appreciated pixel movers that make pretty deliverables, they need you championing the innovative value-add of design and creativity. But you have to do it for yourself first. You can’t expect a credible seat in their boardroom if you aren’t able to establish your own value and financial stability.

You didn’t magically become a great designer. It took training and consistent practice that has continued over time. Have you put equal time and effort into developing your business skills? If not, Sherra Bell would like to help.

If you’d like to get better at communicating your value to improve your overall financial stability now and for years to come, join us for one or both of the following events:


For active business builders who want to make immediate shifts to improve profitability, join us for an additional workshop the following morning for practical application directly related to your business. This workshop is limited to 15 attendees, and each participant gets 15 minutes in the hot-seat to address one business problem of his or her choosing. Through these hot-seats, attendees will typically leave with business model enhancements, pricing strategies, productivity hacks, negotiation tactics, and prospect research techniques that can be immediately applied, often to both selling and recruiting. This bonus workshop event will take place on Friday, June 21 from 10 a.m. – 3 p.m. at Primer Grey. 


Limited to 15 spots. Breakfast, lunch, and supplies will be provided. 

AIGA Members: $197

Non-Members: $250

NOW OFFERING "2 FOR 1" SPECIAL: Bring a friend of your choice to be your workshop partner/collaborator for the price of one ticket. 

NOTE: There is a no refund policy for this event once you have registered.


Space generously donated by Primer Grey.
Parking is available on Hutchins St. and Dallas St. 

For any questions about the event, if you require assistance, or are in need of wheelchair seating, please email

We are also holding an evening talk the night before the workshop. If you ever struggle with positioning yourself for high value opportunities, join us on Thursday, June 20 from 6:30 – 8:30 p.m. at NUU Group.


For first time job seekers and those well into your career starting or growing a business, Sherra’s evening presentation will challenge you to examine your beliefs about money while offering practical tips that provide the clarity you need to sell with greater confidence. 

Find details and register here.


Sherra Bell coaches creative and purpose-driven professionals. Her ideal clients address their need for financial security and freedom by building sustainable businesses that can scale. Strategic and skilled at their craft, they now need to develop their ability to sell, hire, and/or manage others. They also understand the value of community and believe in endless supply, collaboration, and specialization. She currently speaks and trains on The Intention of Profit as well as Overcoming Overachieving.

An Atlanta native and Downtown resident, Sherra’s deep Southern roots balance her love of highrise city life and obsession with travel. She is happiest either on her balcony or on a plane somewhere she’s never been. Her favorite party trick is finding connections in conversation that prove no one is ever really a stranger. As such, she measures the success of every adventure by its new or renewed relationships.

A long-time leader in the design community, Sherra served as President of AIGA Atlanta from 2005-2007, followed by two terms on AIGA’s National Nominating Committee. She continues to serve the chapter as Education Co-Chair advising the Student Board created under her presidency. She earned her BFA in graphic design from Auburn University and her MA in diversity and social change from Iliff School of Theology. She also participated in the 2004 AIGA/Harvard Business Perspectives for Creatives and completed iO Chicago’s 2008 Summer Intensive for improvisers. Curious and committed to excellence, Sherra consistently invests in her own expanded knowledge and professional development.


Sherra Bell presents to chapters in order to increase the value of design for the profession and to identify clients who need additional support of her coaching services. Following the event, attendees will receive a 5-day email campaign with valuable content, invitations for phone consultations, and an opportunity to join Sherra's mailing list. Attendees can choose to Opt-In or Opt-Out at the event location. Anyone who did not request a consultation or Opt-In at the event will stop receiving emails after 5-days.

When & Where
Fri, Jun 21, 2019 10:00 AM - 3:00 PM CDT
Primer Grey
2119 Dallas Street
Houston, TX 77003