I subscribe to the idea of design as a process. For me, design is:
– creating with purpose
Listen to more perspectives in the video above, if you haven’t already. Their “definitions” as presented in the video focus more on the act of designing than the actual designed elements that get produced by this thinking, which aligns with the current thinking about design throughout our industry.
These perspectives are something we should all be talking about. It’s something to embrace in our everyday practice as well as in the conversations with our clients.